Etički kodeks je od velikog značaja za poslovanje poduzeća jer će svako poduzeće koje posluje etično biti prepoznato kao poželjni spouse i potrošačima i poslovnim subjektima i biti shvaćeno kao društveno odgovorno.
Moguće je govoriti i o totalnoj segmentaciji tržišta, što znači, da se za svakog pojedinačnog potrošača nudi i pojedinačni proizvod
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